@NBA X
I direct the NBA’s brand voice and real-time coverage strategy across all social platforms. This comes to life most dramatically on X, where I also own the league’s publishing strategy, managing a team of 4 and guiding how the NBA shows up to an audience of 48+ million on the world’s most high-visibility real-time platform.
The posts here reflect editorial decision making, real-time strategy and platform optimizations — balancing speed, accuracy, engagement and brand consistency — in an environment where public reaction happens instantly.