Live Production & Programming
This page highlights my leadership in live and real-time programming across social and digital platforms, with a particular focus on NBA X Live, for which I serve as executive producer and showrunner.
The work featured here reflects my role in shaping live content that is platform specific, integrates audience participation, and supports broader strategic goals. Across these projects, I collaborate closely with talent, production teams, and cross-functional partners.
NBA X Live
NBA X Live debuted this season with two live, on-location shows from T-Mobile Arena during the NBA Cup. I led the shows as executive producer and showrunner, overseeing format development, editorial flow, and live execution.
Hosted by Alexis Morgan, Zach Harper, and Mo Dakhil, the shows centered around each teams’ respective Cup journeys, matchup analysis, and predictions, while integrating X brand-aligned graphics, native posts, and audience polls to drive real-time engagement.
These broadcasts marked the first season of NBA X Live being produced in-house by the NBA. The franchise will expand with additional shows during All-Star Weekend in Los Angeles, with further programming planned throughout the season.
Talent Briefing & Show Preparation
Across live and recorded programming, I work closely with on-air talent to prepare rundowns, coordinate scheduling and timing, align on brand voice and guidelines, and ensure technical readiness ahead of broadcasts.
This includes projects such as Throw It Down with Bill Walton, NBA HooperVision, the Rising Stars Draft, and other programming featuring NBA legends, media personalities, and league voices.
Social Livestream Leadership
I lead messaging and oversee the publishing of high-priority livestreams across NBA social platforms, including Commissioner Adam Silver press conferences, NBA Finals media availability, All-Star Game announcements, and other real-time moments requiring an elevated level of oversight and coordination.